TOEFL - Speaking Question 6 |
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Directions: For this task, you will hear a short academic talk. You will
hear a question about it. You will then have 20 seconds to prepare your
response and 60 seconds to speak.
<<<<<<<<<<<<<<<<<< Question
Narrator:
Listen to part of a talk in a
marketing class.
Professor:
Internet marketing—also called
online or e-marketing—utilizes the Internet for low-cost distributions of
marketing information and media to a global market. Internet marketing combines
the creative and technical aspects of the Internet and relies on methods like
search engine marketing, e-mail marketing, and interactive advertising. This
style of marketing has had a very large effect on the overall marketing
industry, particularly in music, banking, and personal auctions. In the music
industry, the use of MP3s and downloading songs and videos (instead of buying
CDs) has exploded in recent years. Banks are offering more and more banking
opportunities and tasks online, which customers seem to find more convenient
than visiting a physical branch. Presently, about 150 million Americans bank
online, and this has become the fastest-growing Internet activity. Internet
auctions have also become incredibly popular. For example, eBay—an online
auction site—has become a cost reference point for buyers and sellers of goods
at flea markets and antique malls. Many sellers now run their shops online,
instead of at a physical location. Internet marketing has also had a profound
effect on the advertising industry itself because of the many newly created
means of reaching consumers. In a short amount of time, online advertising has
grown into a billion dollar industry. As this trend continues, more and more
money from advertising budgets is being shifted from traditional marketing to
Internet marketing.
Narrator:
Now get ready to answer the
question.
<<<<<<<<<<<<<<<<<< Answer
Internet marketing has greatly affected the advertising industry in just a short amount of time. In only a few years, online advertising has become a billion dollar industry. Many businesses are allocating more and more money from traditional marketing, like TV commercials or newspaper ads, to advertising on the Internet. More and more companies are shifting or focusing on their online components. The website “ebay.com” has become an incredibly popular auction site. Now, many people are closing up their physical stores and selling all their merchandise on the Internet. Some banks are doing this as well. There are many more effective ways to reach consumers online now than there are in the real world.